Project Overview:

TimeLine AR - Augmented Reality Experience for ABSA's 30th Anniversary

Objectives:

The TimeLine AR project was developed to celebrate the 30th anniversary of Grupo ABSA, combining augmented reality (AR) with a storytelling experience that highlights the company's growth and milestones over three decades. The experience was designed to engage users through a unique blend of historical videos and 3D animated storytelling, creating an immersive journey through time.

This project was developed using Onirix (Web XR), a web-based AR platform that enables users to access the experience simply by scanning a QR code—eliminating the need for app downloads and providing seamless interaction across devices

Scope of Work:

1. Conceptualization and Planning:

• Collaborated with stakeholders to define the project's objectives:
  • Celebrate ABSA's 30th Anniversary: Create an interactive AR experience that reflects the company's history and achievements.
  • Storytelling Through AR: Use AR to tell a dual narrative: the growth of ABSA and a symbolic story of an astronaut's journey to the moon.
• Designed a timeline-based structure with 10 key milestones, each represented by an Image Target (marker) that triggers AR content.
• Planned the integration of historical videos and 3D animations to create a cohesive and engaging experience.

2. Design and Prototyping:

• Developed a user-friendly interface that guides users through the experience, ensuring accessibility for all attendees.
• Created 10 Image Targets, each representing a specific milestone in ABSA's history.
• Designed 3D models and animations for the astronaut's journey, including:
  • An animated astronaut preparing for launch.
  • A rocket taking off and landing on the moon.
  • Space-related objects (e.g., satellites, lunar modules).
• Prototyped the experience to ensure smooth transitions between videos and 3D animations.

3. Development and Integration:

• Developed the AR experience using Onirix (Web XR), leveraging marker-based AR functionality accessible via a QR code.
• Integrated historical videos for each milestone, showcasing ABSA's growth and achievements over 30 years.
• Synchronized the 3D astronaut storytelling with the historical timeline, creating a parallel narrative that symbolizes innovation and progress.
• Optimized the experience for performance, ensuring smooth playback of videos and animations across devices without requiring a dedicated app.

4. Testing and Quality Assurance:

• Conducted extensive testing to ensure the AR experience worked seamlessly with all 10 Image Targets.
• Tested the synchronization of videos and 3D animations to ensure a cohesive storytelling experience.
• Gathered feedback from stakeholders and users to refine the experience and improve usability.

5. Deployment and Presentation:

• Deployed the experience at ABSA's 30th-anniversary event, where attendees could interact with the AR content using their smartphones by scanning a QR code.
• Trained event staff to assist users in navigating the experience.
• Monitored the experience during the event to address any technical issues and ensure a smooth user experience.

Key Achievements:

• Delivered an innovative Web XR experience that celebrated ABSA's 30th anniversary in a memorable and engaging way.
• Successfully combined historical storytelling with symbolic 3D animations, creating a unique dual narrative.
• Demonstrated expertise in Web XR development (Onirix), 3D animation, and interactive storytelling.

Disclaimer:Please note that while I was the lead developer for this project, the intellectual property and ownership of the experience belong to Grupo ABSA and its affiliated entities. This summary is intended to showcase my technical contributions and expertise in AR development.‍‍‍

Links:
🔗 TimeLine AR on Behance